the basics
I’m passionate about digital innovation, consumer psychology, marketing and data-driven businesses.
I am currently working exploring opportunities for investing in tech startups in LATAM.
I recently founded a startup making home renovation as easy as buying online, looking to disrupt the $450B+ home remodeling industry in the US (read more here).
Previously, I led After-Sales Communications for Mercedes-Benz Cars out of the headquarters in Stuttgart.
I started my career at Mercedes-Benz working as an Innovation Scout at the Business Innovation team of Mercedes-Benz Research & Development North America in Silicon Valley, and after some time, decided to embrace the next challenge at our headquarters. I was part of Mercedes-Benz for almost 5 years now and it was an awesome journey to be part of the digital transformation of the automotive industry.
Previous to Mercedes, I was the CEO & Co-founder of Staytuned, a Palo Alto-based Startup building contextual user interfaces. Before that, I used to be an Investment Banker at Cartagena Capital (now Bryan Garnier).
I’ve gathered experienced as an entrepreneur, investment banker and working with corporates both as an insider, as well as an external consultant or advisor. I equally enjoy innovation in the corporate or startup context and while they do have different advantages and disadvantages, I do not believe one is always better than the other one. I believe that they are simply different ways of reaching a goal, which is providing consumers with great services or products while maximizing profitability.
I am active as an angel investor through New Horizons Venture Capital and I enjoy discussing with entrepreneurs about their ideas, products and services and always happy to provide advice or help when I believe in their vision and when I happen to know the space.
I am also an avid investor in stock, crypto, P2P lending, crowd-investing and more.
Besides that, as almost anyone nowadays, I consider traveling a hobby and I’ve gathered my fair share of stories in 50+ countries.
Whatever I write here, are merely my own perspectives.
thoughts put into words
When the word “fasting” is mentioned, many people immediately think of weight loss. Here is my experience with a 5-day fasting every quarter.
One of my craziest adventures so far. The highest altitude BBQ on Land, grilling at 5,050 Meters High on Mexico’s Iztaccihuatl volcano.
Pricing Optimization for a Marketplace. Pretend you’re the pricing product manager for Lyft’s ride-scheduling feature, in Toledo, OH.
Live traffic information is quite self-explanatory and this is the biggest “competitor” to Google Maps (also Waze, since Waze is owned by Google).
Why would someone pay for the Mercedes Navigation system (or any other OEMs navigation system) if there is Google Maps for free? This is quite a common question amongst car owners and while Google Maps is still king, there is a substantial amount of users pay for the navigation systems that are offered by OEMs
I’ve learned an obvious and simple advice that I could definitely give to any frequent traveler, which could save them a lot of trouble.
more about me
Some random facts
I studied Financial Management and Entrepreneurship (Monterrey Tech, University of Richmond in Virginia, ESCP Europe).
I bought my first car on eBay (my brother picked it up in Kentucky and drove more than 1,000 miles back to Mexico, thanks Sergio).
I sold things from the Dollar Store online for some time (seeing people in a bidding war for an item that is worth $1 and has the same value as the starting price of the auction = priceless).
When I was a kid, I wanted to grow up to be a crazy scientist.
I can’t say no to a good steak.
I had an eCommerce business called IluminadoraMexicana that generated ~$100k in revenue during 2 years while I was in college.
I talk a lot, sometimes…
I’ve been an entrepreneur multiple times, worked for corporates both as an executive & consultant, done a few angel investments and work on freelance projects on a regular basis. I’m a fan of crowd investments from a learning & support products that I like perspective
great minds think alike
Shoot me an email. That’s the easiest way to reach out
